Most unfortunate acronym EVER

From http://www.rvm.gatech.edu/cases/pines-case.html:

His work with Waugh led to the development of Proton-Enhanced Nuclear Induction Spectroscopy (PENIS), a technique that allowed high-resolution spectroscopy of dilute spins that occur, for example, in the study of impurities in solids.
...
The PENIS technique also reached commercial applications...

I leave it as an exercise to the reader to determine if this guy was crazy, if he was trying to over compensate, or what?